SMALL BY DESIGN.
EXPLOSIVE BY NATURE.
Hello, we’re Nuclear Pony. Otherwise known as Brian Wiesenthal and Sascha Piltz. We believe a small, loveable team is all you need to blow up sameness. And that any category can be disrupted by detonating safe thinking.
Big agencies and committees tend to slow inventive ideas down. We don’t. We build them fast and push them until they rupture. When decisions are quick and instincts are trusted with zero second-guessing, the work gains real force and creates impact that cuts through.
Between us, we’ve spent decades leading work at some of the world’s most respected creative shops, including BBDO, McCann, Havas, R/GA, and others. Sascha’s experience spans three continents, including a previous stint at AlmapBBDO São Paulo, where he led creative during its back-to-back run as Cannes Lions Agency of the Year. Brian brings that same winning DNA, having been ranked Top 10 Group Creative Director in the world by The One Show and Top 20 Creative Director globally by The Drum.
Our work has been recognized by TIME, Forbes, Fortune, and the industry’s highest honors because it explodes into culture and moves business just as much as it moves people.
We believe forgettable, watered-down ideas are the most expensive ones a brand can make. The ideas that win are the ones that shatter expectations, ignite reaction, and leave fallout that is impossible to ignore.