AI Gets Drowsy. Unless It Takes Allegra.

Most allergy medications can cause drowsiness. Allegra is designed to relieve allergy symptoms without affecting alertness. While developing the brief, we uncovered a surprising parallel. When AI was prompted as if it had taken a drowsy competitor, its responses slowed and lost clarity. That insight became Drowsy Prompts, a social experiment that let AI experience the difference and proved that alertness matters, whether you’re human or artificial.