SOCIAL CAMPAIGN | COMMERCE
Turning the Most Iconic Flip Phone Into a Weapon Against Online Hate.
More than half of Americans have faced abuse on social media, turning our phones into portals of hate. We took the most iconic flip phone of all time, the Motorola RAZR, and gave people the power to #HangUpOnIt.
We took our movement to the Met Gala—fashion’s biggest weekend of the year—where hate thrives against individual style choices. Teaming up with Joshua Jackson and Jodie Turner-Smith, a couple who've encountered racist and misogynistic social media hate, we inspired people to hang up on
negativity, conformity and the status quo.
I love that Motorola is saying, 'Let's f--- the status quo. Let's hang up on all of those outside voices, and focus that energy on being the amazing individual that you are, creating what you are creating,' "
Jodie Turner-Smith