DIGITAL ACTIVATION | E-COMMERCE
The World’s First NFT That Can Save Lives.
Testicular cancer is the most common cancer among young men, yet most don’t regularly check themselves. So we created Non-Fungible Testicles, a limited drop of 8,000 NFTs designed to turn awareness into habit. By prompting owners to regularly “check their digital balls,” each interaction unlocked new traits and updated the artwork’s metadata, gamifying self-checks and turning NFTs from something you collect into something that actually helps save lives.
Social
From posts to polls, carousels and stories, our balls were seen daily on multiple media channels, bringing information on health and the NFT game, of course!
Episode 1 - What's an NFT?
Episode 2 - Dropping soon.
Episode 4 - Buy one, save two.
Episode 3 - Now Minting.
Episode 5 - Going commando.